If your business webpage is created without any SEO incorporated into it, your brick and mortar location might as well have no signage on it, either. SEO, or Search Engine Optimization, is absolutely necessary if you want to attract customers to your website in order to eventually make a sale. No internet marketing strategy is complete without it. So what exactly is SEO? To break it down to its most basic function, it's the practice of incorporating certain keywords into your website content so that when those keywords are typed into a search engine like Google, your website appears relevant to the searcher. There is, of course, much more that goes into SEO, and that's where the professionals come in.
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